A members’ club with a loyal crowd and no buzz outside it. We built three nights of light, sound and liquid chrome that people couldn’t stop filming, and the city came looking for the door.
Layali Club had the venue and the guest list, but almost no presence beyond its own members.
The brief was simple and hard at the same time: open the doors to a new, younger audience without losing the feeling of an invitation. No discount codes, no generic party posters. It had to feel like something you’d be lucky to get into.
Liquid Nights: the club melts into a chrome dream for three nights only.
We designed a world where every surface reflects. Mirrored tunnels at the entrance, a projection-mapped ceiling that ripples with the music, and a character, the Night Goat, who became the face of the campaign across social, invitations and merch.
Entry was by AI-generated “night portrait”: guests uploaded a selfie and received a personalised chrome avatar that doubled as their ticket. Sharing it unlocked a plus-one.
Six weeks from brief to doors open, one team across creative, production and social.
Inside Liquid Nights
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The results
“We asked for an event. GOATS gave us a season people still talk about.”